20+ Unique Ideas to Boost Foot Traffic to Your Retail Store
Even though a strong online presence is essential for many retailers, it’s important to not overlook the power of your brick-and-mortar store. But the challenge for some is how to increase foot traffic and boost in-store sales — and how to measure this.
Given the data, it’s no surprise that retailers might struggle with increasing customer visits to their physical locations. 71% of shoppers believe they’ll find better deals online, but 94% of retail sales are still credited to brick-and-mortar stores.
When trying to boost foot traffic, first understand your customer base and target market. Then look for ways to differentiate from your competitors while remaining relatable and relevant to your target customers. Not every idea will work for every brand. And don’t be afraid to test ideas out. Trial and error is one of the best ways to learn what will be most effective.
While there are many methods to lure shoppers to visit your store, there’s likely some out-of-the-box strategies you haven’t explored. That’s why we’ve curated a lengthy list of unique ideas for retailers to boost foot traffic and increase sales in their brick-and-mortar stores.
It says to customers that you care about them, their comfort, and well-being. Provide them with something they need or that can make their shopping experience better, even if it may not be related to shopping on the surface.
Shopping can be uncomfortable and tiresome. Give your customers a break and encourage them to sit back and relax while in your store. This can be accomplished with lounge-like areas that have entertainment options and refreshments, as well as other comforts.
Serve complimentary coffee and tea. For example, Lululemon’s flagship space in Toronto has a juice-sampling station in the front of their store, a concept that aligns to their wellness mission. Consider offering snacks or light bites for your customers to enjoy, free of charge. Every time they’re hungry and near your store, they might pop in for a quick bite and a browse around your shop.
If your store is pet-friendly, put out some water bowls and offer treats for the animals. Making your customers’ pets feel welcome can go a long way toward building loyalty. Keep in mind that there may be legal limitations that you need to consider. Check with your local health and safety boards to make sure you’re not breaking any rules.
Look at your store as more than just a store — approach it as an event space. Customers will associate your store with being a place to visit, even when they don’t really need to shop. Which is why retailers should consider sponsoring events and activities that draw participants into their stores.
You can also co-host events with other companies. Partner up with other businesses, whether they have a retail space or not, to tap into a new audience. Many retailers partner with Yelp to co-host in-store events. Another example is fashion retailers partnering up with an apparel or accessories brand to host a fashion show. For more ideas, check out How Retail-Sponsored Events Can Bolster Sales.
Award Discounts for In-store Visits
Encourage customers to check in on Facebook, Instagram, or another app that your target market is likely to use. This encourages them to come into the store, as well as spread the word. Take it a step further and tell them to post about how excited they are for the discount so others learn of this opportunity.
Exclusive freebies for in-store purchases can encourage customers to visit your space instead of ordering online. If you have an existing customer loyalty program, offer bonus points and rewards for customers who visit your physical location.
Clothing retailers UNIQLO and Nordstrom are two examples of stores that offer free alterations for their products. They acknowledge that not everything is going to be a perfect fit, but they’re willing to put in the extra work to make sure it is.
Do a bit of research to find out what type of music your customer base would like to listen to, and hire bands or DJs to play while they shop. Some customers might come into your store for the music – and end up walking out with a bag full of products.
When looking for innovative ways to attract customers to visit your brick-and-mortar location, get creative. As long as you have your finger on the pulse and understand your customer base, you can find unique opportunities to encourage them to visit your shop.
For the full article, please visit https://www.shopify.com/retail/unique-ideas-to-boost-foot-traffic-in-your-retail-store.
Sheehan, A. (2016, December 22). 20 Unique Ideas to Boost Foot Traffic to Your Retail Store. Retrieved March 28, 2018, from https://www.shopify.com/retail/unique-ideas-to-boost-foot-traffic-in-your-retail-store